Luc Nugteren — Tracking Specialist
Tracking specialist helping businesses and agencies across 12+ countries get reliable conversion data via GTM, sGTM, GA4, and Meta CAPI.
Level up your tracking and analytics
Helping marketers get more data and better insights via Google Marketing Platform with expert GTM tracking setups so you can spend smarter and grow faster.
Services — How I can help
Done-for-you
- Setups — Done-for-you GTM tracking implementations tailored to your stack. From Shopify to custom builds.
- TaaS — Tracking as a service. Your setup monitored 24/7, always up-to-date, fixed before it impacts your campaigns.
Done-with-you
- Audits — Professional reviews of your tracking setup. From a quick Loom walkthrough to a full deep-dive with a shared Notion document.
- Coaching — 1:1 coaching sessions to dive deep into advanced tracking setups. Screen recording and AI notes included.
Do-it-yourself
- Resources — Templates, tools, and tracking setups to help you implement tracking the right way. Used by 1,000+ marketers.
- Newsletter — Weekly tracking and analytics tips for marketers. For free. No spam.
- Guides — In-depth guides on server-side tracking, profit optimization, and customer identification.
Common questions
- What does pricing look like?
- Pricing depends on the scope of the project. Get in touch via the contact page and I'll send you a detailed quote.
- Do I need server-side tracking?
- If you rely on paid advertising and accurate attribution matters to your business, server-side tracking significantly improves data quality.
- Which platforms do you work with?
- I work across all major platforms including Shopify, WordPress, Next.js, and custom-built applications.
About
Tracking specialist helping businesses and agencies across 12+ countries get reliable conversion data via Google Tag Manager. No black-box tools, no vendor lock-in.